Courses
Multi-day, guided programs to get real results
JTBD Customer Discovery Interviews
Upgrade your JTBD interviewing game. Learn the full process— from planning to execution—practice interviews that uncover customer progress.
Customer Jobs-to-be-Done Fundamentals
Leverage The Wheel of Progress® to learn advanced listening skills (JTBD + BeSci) for conducting customer JTBD research.
Choosing the Right JTBD Framework for Growth, Product, and Experience
By the end of this course, you’ll shift from a product-focused mindset to a customer progress and outcomes-oriented mindset.
GenAI-powered Behavioral Design Sprint using Make It Toolkit
Master GenAI powered human-centered experience design using the Makeit toolkit for effective behavioral product & service design.
Workshops
Single-day, hands-on sprints to practice new skills
Lightning Lessons
Free, interactive sessions to explore new topics
From Product-Led Growth (PLG) to Progress-Led Trust (PLT)
JTBD in the Wild: Discovering Demand and Opportunity
Waves -> Moats: How New Value becomes Lasting Value
Loop or Funnel? Diagnosing Your GTM Motion
JTBD Quantified
GTM The Psychology of Demand
Services
Get direct, personalized support
Resources
Tools and downloads
Behavioral Strategy Canvas
Get this free resource
Get free resource
Checkout the B2B SaaS Ramp Case Study
The B2B SaaS Ramp Case Study
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Make It Toolkit Poster
Get this free resource
Get free resource
The JTBD Field Guide - Switching Interviews
The practitioner's guide to JTBD switching interviews - from surface story to causal truth.
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